All professional women welcome whether members or guests

Wednesday, 23 May, 7-9.30 p.m.
Digital Communications Expert and PWA Member Malikah Kelly presents:
“Social Media Jungle – How to Find Your Way”

More than any other medium, an effective digital strategy has the potential to catapult a brand to new levels of success. But before reaping the vast benefits of digital media, it is crucial to develop a strong communications method, one that effectively conveys who you are and what you offer.

This seminar will focus on sharing the tools needed to navigate the digital sphere and how to use social media to meet your personal and professional goals. Learn to:

• Identify which social media platforms will yield the strongest results

• Discover influencers and create brand ambassadors

• Strengthen the value of your online interactions

• Tailor your content to meet the interests of your fan base and keep strong levels of engagement.

If Twitter, Facebook, Pinterest, Google+, Tumblr, Foursquare, Instagram, WordPress, bit.ly, yfrog, and Flickr, don’t mean as much to you as they probably should, this event is for you!

About Malikah
A professional in the fashion industry, Malikah Kelly oversees e-business and digital communications at Sergio Rossi S.p.A. Before moving from her hometown New York to Italy to complete her MBA at Università di Bologna Malikah held senior editorial positions at two consumer websites and is also a founding member of the Digital Girls Club, an online network for women in digital and technology. Read some of her musings here on Tumblr.

NH Hotel President, Largo Augusto 10 (MM San Babila, Duomo)
Networking Cocktail: 7 – 8 pm Presentation 8 – 9:30 pm

Entrance free for members, 25 euro for guests, payable in cash at the event.

Members and guests, please register in the calendar section of EPWN.

For more information, please send an email to speakers@pwa-milan.org

PWA’s May Speaker Meeting featured Digital Strategist Sara Rosso’s presentation of “Create, Collaborate, Communicate – Tools for Entrepreneurs and Consultants,” (Read the event details here)

In response to requests from both those that attended and those that missed out, Sara has kindly provided her slide presentation that you can view here. Included are links for her preferred tools (both proprietary and open source). On her website When I Have Time she writes about all kinds of technology in an accessible way that doesn’t intimidate the “non-techies”.