Wednesday, 23 May, 7-9.30 p.m.
Digital Communications Expert and PWA Member Malikah Kelly presents:
“Social Media Jungle – How to Find Your Way”
More than any other medium, an effective digital strategy has the potential to catapult a brand to new levels of success. But before reaping the vast benefits of digital media, it is crucial to develop a strong communications method, one that effectively conveys who you are and what you offer.
This seminar will focus on sharing the tools needed to navigate the digital sphere and how to use social media to meet your personal and professional goals. Learn to:
• Identify which social media platforms will yield the strongest results
• Discover influencers and create brand ambassadors
• Strengthen the value of your online interactions
• Tailor your content to meet the interests of your fan base and keep strong levels of engagement.
If Twitter, Facebook, Pinterest, Google+, Tumblr, Foursquare, Instagram, WordPress, bit.ly, yfrog, and Flickr, don’t mean as much to you as they probably should, this event is for you!
A professional in the fashion industry, Malikah Kelly oversees e-business and digital communications at Sergio Rossi S.p.A. Before moving from her hometown New York to Italy to complete her MBA at Università di Bologna Malikah held senior editorial positions at two consumer websites and is also a founding member of the Digital Girls Club, an online network for women in digital and technology. Read some of her musings here on Tumblr.
NH Hotel President, Largo Augusto 10 (MM San Babila, Duomo)
Networking Cocktail: 7 – 8 pm Presentation 8 – 9:30 pm
Entrance free for members, 25 euro for guests, payable in cash at the event.
Members and guests, please register in the calendar section of EPWN.
For more information, please send an email to firstname.lastname@example.org