Whether we are looking for new clients, evaluating our contacts or seeking career advancement, the internet provides an important medium. But who’s defining whom? There are so many tools out there and many of us have our own sites or are part of a social network.

Any professional aiming for success needs to have visibility.

But are you using the right tools and in the right way?

If you do not adopt the right strategy to send out the right message of who you are, somebody else may just define your profile for you!

Sean Carlos, web expert, will be the speaker at our next event discussing how to evaluate the right tools for a Net presence like blogs, LinkedIn, Facebook, Twitter, to achieve your business and professional goals and how to get the most out of them.

Learn the tips and tricks of how to get on the front search pages of that potential contact.

About Sean:
Sean Carlos is a Web Marketing teacher and consultant at Antezeta in Milan.

Sean has been IT manager, addressing issues like search engine optimisation for companies including Pirelli and Hewlett Packard. You can follow Sean on Twitter in English (seancarlos) or Italian (sean_it)

Grand Hotel et de Milan
 Via Manzoni, 29 (MM Montenapoleone)

Networking Cocktail: 7 – 8 pm 
Presentation 8 – 9:30 pm

Entrance free for members, 20 euro for guests, payable in cash at the event.


Members, please register in the calendar section of EPWN.


Guests, please send an email to speakers@pwa-milan.org

All professional women welcome whether members or guests

All professional women welcome whether members or guests ——————————————————————————–
Wednesday, June 20 2007, 7-9.30 p.m.
Rebecca Loades and Sean Carlos
“Using the web to promote your business”

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The internet has lead to radical changes in how we all do business and interact with an expanded global market. However, just designing a website and hoping they will come is not enough. Successful business people need to understand how to put their site in front of potential customers or even great websites will fail.

The careful integration of web design, development, and internet marketing will help your business be successful on the internet. During the PWA speaker meeting, Rebecca Loades and Sean Carlos look forward to sharing their experience on how to use the web to promote your business. In particular, they will explore:

• Primary reasons to be on the web
• The evolving internet and the latest trends
• Internet usage in Italy and rest of world
• What works well online, and what doesn’t
• Common website problems
• How you can generate traffic to your website
• Measuring your website’s effectiveness
• Advanced internet: what to consider for later

Biographical information

Rebecca Loades is an independent consultant working with businesses to shape their Internet presence, from strategy to implementation. She was the Website Production Manager at Amazon.co.uk and rode the tip of the dotcom bubble by taking a small startup to IPO. In advance of the crash, she returned to school and received her MBA from Rotterdam School of Management. Rebecca is also PWA’s Vice President and Webmistress.

Sean Carlos is the President of Antezeta Web Marketing. He has managed telemarketing and direct mail campaigns for large organizations and worked as a business Solution Architect in Hewlett-Packard Consulting’s Worldwide Information Management team. Prior to starting Antezeta, he was IT Manager of Italy’s leading real estate web site, CasaClick.it. In addition to his client work, he recently collaborated with the Web Analytics Association and the University of British Columbia in producing the first known Web Analytics course.

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Cocktails 7-8 p.m. / Presentation 8-9.30 p.m.
Centro Svizzero, Via Palestro 2 (MM Turati; tram 1, 62, 94)
Free for members, €20 for guests, payable by cash at the event